The question on everyone’s mind in Hollywood is how a streaming cartoon became this weekend’s box office champion. The answer lies in the phenomenal success of KPop Demon Hunters, the Netflix animated feature that grossed an astounding $18-$20 million. Through a limited, fan-focused sing-along event, the film upended the traditional box office, proving that a strong online community is a powerful market force.
The film’s journey to the top began not in theaters, but in living rooms. Since its June debut on Netflix, it has become the second-most-viewed movie ever on the service. Its infectious soundtrack became a cultural touchstone, building a dedicated following that was passionate about the film’s music and characters.
Netflix cleverly harnessed this passion with a two-day theatrical event across 1,700 locations. The sing-along format transformed the viewing experience into a live celebration, prompting fans to sell out 1,150 screenings. This innovative approach to distribution succeeded even without the support of AMC Theaters, the largest cinema chain in the world.
KPop Demon Hunters tells the story of a chart-topping girl group that also protects its fans from supernatural threats. This unique premise, now backed by impressive box office numbers, stands as a testament to Netflix’s creative strategy and a highlight in an otherwise slow summer for cinemas.